The Women’s 2023 Hawaii Ironman World Championship Bike Count

Feast upon the data and analysis behind the frames, components, aerobars, wheels, and more in the women's 2023 Ironman World Championship bike count.

Photo: Brad Kaminski/Triathlete

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Given the fact that this is the first time the Ironman World Championships have been split by both location and gender, the Kona bike count is bound to reveal some interesting trends. While the men raced in Nice, France, back in September on a decidedly technical bike course, the women are in the same place as they’ve always been since the first time the Hawaii Ironman was held on the Big Island back in 1981. But unlike last year, when the women were split with a few select men’s age groups on the two-day event, this year the women have their own day in Kona.

So for the first time we’re seeing women’s-only U.S.-based data on tri gear that ranges from bikes to aerobars to components, wheels, saddles, power meters, pedals, and front hydration. Read below for the winner of this year’s bike count in eight categories and our quick takes on some surprising trends versus 2022 and the bike count from the men’s race last month in Nice.

Also be sure to check out our photo gallery from today’s age-group bike check-in at the women’s 2023 Ironman World Championships in Kona as well as our pro bike galleries.

Visit our Kona Central hub for news, analysis, history, photo galleries, and so much more – new stories added daily from our team on the ground at the women’s 2023 Ironman World Championship.

Women’s 2023 Ironman World Championship Nice Bike Count

2023 Kona Bike Count
Counters conduct the 2023 Kona Bike Count at the Ironman World Championship Hawaii. (Photo: Brad Kaminski/Triathlete)
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Bikes

2023 Ironman World Championship Kona Bike Count - Bike Brands Motion Graphic
(Illustration: Triathlete)

Unlike back in September when Canyon took a surprising and commanding victory in the Ironman World Championship bike count, longtime bike count champion Cervelo is back to its old tricks at the top of the heap. In Nice, Cervelo was roughly 4% behind Canyon, but in Kona we see Canyon sent far back to fourth place—a whopping 13% behind Cervelo.

Other big notable movers from Nice to Kona include Quintana Roo moving up from a total 3% of bikes in 10th place in Nice to 11% in third place (also a big leap forward from 2022 in Kona, coming up from sixth place and 5% of total bikes). Interestingly Specialized and BMC lost quite a bit of ground in Kona this year, both dropping roughly 3%.

Brand Total Bikes Percent
Cervelo 433 23.64
Trek 245 13.37
Quintana Roo 206 11.24
Canyon 186 10.15
Felt 139 7.59
Specialized 117 6.39
Giant/Liv/CADEX 107 5.84
Argon 18 81 4.42
BMC 53 2.89
Ventum 24 1.31
Cannondale 24 1.26
Scott 23 1.26
Orbea 23 1.09
Ceepo 20 0.66
Fuji 12 0.60
Pinarello 11 0.44
Dimond 11 0.38
Ku 8 0.27
Cube 7 0.27
Parlee 5 0.22
Factor 5 0.22
Merida 4 0.22
Kestrel 4 0.22
Guru 4 0.22
Airsteem 4 0.22
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Aerobars

2023 Ironman World Championship Kona Bike Count - Aerobars Motion Graphic
(Illustration: Triathlete)

While there’s still not a huge shakeup in the aerobar category (there rarely is), we see quite a bit fewer stock Canyon bars, which makes sense given the decline in numbers of Canyon bikes from Nice to Kona this year. Profile Design is still the reigning champ, but sharply increasing share from both Nice 2023 and Kona 2022 by 10%. Also unsurprisingly we see a huge drop in bikes without aerobars from Nice to Kona—given how technical the course was in France.

Brand Total Percent
Profile Design 687 37.00
Trek/Bontrager 232 12.49
Zipp 126 6.79
Felt 107 5.76
3T 106 5.71
Vision 97 5.22
Cervelo 91 4.90
Giant 70 3.77
Specialized 61 3.28
51 Speed Shop 51 2.75
Canyon 50 2.69
Unknown 46 2.48
Argon 18 41 2.21
Without (drop) 21 1.13
Drag2Zero 18 0.97
Pro 16 0.86
Ventum 16 0.86
Aerocoach 11 0.59
USE 10 0.54
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Components

2023 Ironman World Championship Kona Bike Count - Components Motion Graphic
(Illustration: Triathlete)

Components are also another category where change comes slowly or not at all. Shimano still has a commanding lead over second-place SRAM with a nearly identical 76% share compared to 75% in Nice.

Brand Percent
Shimano 76.27
SRAM 23.24
Campagnolo 0.49
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Wheels

2023 Ironman World Championship Kona Bike Count - Wheels Motion Graphic
(Illustration: Triathlete)

Wheels show very different trends between the men in Nice and the women in Kona: In France DT Swiss had a surprising lead (for the first time over Zipp), however fell far in share in Kona—dropping 11%. Again, this is likely due to far fewer Canyon bikes in the Kona field (DT Swiss comes stock on most Canyons). Zipp is back on top in Kona with 18% of the share, however it’s still a big drop from the 30% share they enjoyed in the combined count in Kona last year. Elsewhere, HED and Bontrager moved up considerably, with an increase in 3% each, while Mavic fell by roughly the same amount.

Brand Total Percent
Zipp 715 18.19
Other 499 12.69
DT Swiss 381 9.69
Bontrager 356 9.06
HED 347 8.83
Aluminum 272 6.92
ENVE 270 6.87
Reynolds 261 6.64
Roval 159 4.04
Vision 115 2.93
Giant/CADEX 94 2.39
Mavic 90 2.29
FFWD 44 1.12
SwissSide 42 1.07
Reserve 39 0.99
Hunt 34 0.86
Shimano 28 0.71
FLO 26 0.66
Princeton 24 0.61
Rolf 24 0.61
Campagnolo 23 0.59
Profile Design 20 0.51
Fulcrum 18 0.46
Ku 10 0.25
Boyd 9 0.23
Lightweight 7 0.18
Red Crown 6 0.15
Corima 6 0.15
Easton 6 0.15
3T 6 0.15
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Saddles

2023 Ironman World Championship Kona Bike Count - Saddles Motion Graphic
(Illustration: Triathlete)

Though we didn’t have a saddle count in Nice, looking back to 2022 almost nothing has changed in the rankings—ISM is still king, but increases by 3%—while Fizik loses substantial share in a year from 14% to 9%. Selle Italia, on the other hand, moves into the third spot with an increase of 3%.

Brand Percent
ISM 39.24
Specialized 16.43
Selle Italia 10.40
Fizik 8.87
Bontrager 7.27
Cobb 6.21
Other 4.08
Prologo 4.02
Terry 1.24
SMP 1.18
Gebiomized 1.06
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Power Meters

2023 Ironman World Championship Kona Bike Count - Power Meter Motion Graphic

Since we haven’t had power meter data since before COVID, there’s not much comparison, but it is interesting to note that over half of the racers are using no power meters, Garmin is ahead in the power meter count, but just barely compared to Quarq, while Assioma sits in third.

Brand Total Percent
None 1160 58.09
Garmin 267 13.37
Quarq 250 12.52
Assioma 156 7.81
Rotor 62 3.10
Shimano 27 1.35
Wahoo 20 1.00
Stages 19 0.95
4iiii 11 0.55
Pioneer 10 0.50
Powertap 7 0.35
SRM 5 0.25
Power2Max 3 0.15
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Pedals

2023 Ironman World Championship Kona Bike Count - Pedals Motion Graphic

Even with a likely increase in pedal-based power meter use, it’s surprising to see a big increase in number-one Shimano from 25% in 2022 to 35% in 2023, while Look loses share and Garmin and Speedplay/Wahoo stay roughly the same, as Assioma moves up since 2022.

Brand Total Percent
Shimano 661 34.99
Look 367 19.43
Garmin 357 18.90
Speedplay/Wahoo 213 11.28
Assioma 159 8.42
Time 101 5.35
Powertap 31 1.64
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Front Hydration

2023 Ironman World Championship Kona Bike Count - Front Hydration Motion Graphic
(Illustration: Triathlete)

It’s also been a while since we had good data on front hydration systems, but Profile Design has a tiny lead over XLab in the between-the-arms hydration race with 44% and 43%, respectively, as other solutions sit far behind.

Front Hydration Total Percent
Profile Design 538 44.43
Xlab 528 43.60
Integrated 87 7.18
Bontrager 31 2.56
Speedfil 18 1.49
Giant 9 0.74

Big thanks to our friends at Slowtwitch.com and members of the triathlon industry for their work on this year’s official Kona bike count.

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