Business

What's in a name? For brands like Ryzon, Zoot, Wove, and VeloVetta, a name isn't just a label - it's an identity. Here's how they came up with theirs.

We talk to new USA Triathlon CEO Victoria Brumfield about USAT's controversial new membership tiers and dig into the organization's books for more insight.

Alistair and Jonny Brownlee share why their retirement plan includes creating a new Challenge Roth-style triathlon festival and building the next generation of young triathletes.

Coeur, Tortis, and other triathlon brands are investing heavily in bringing first-timers into the sport. Here’s why that’s a savvy business move.

What's happening to our local races? Is big-brand race consolidation just a part of triathlon’s growing pains, are we selling out, or is it something else entirely?

With more and more events being canceled and postponed due to both natural and manmade interruptions, what can a triathlete do?

In a world where excellent customer service is about as rare as a tri bike for under $3,000, we call out a few standouts still toeing the (phone) line.

With a change of leadership on the horizon at Ironman, we look back at some of the most important shakeups at the top of the sport—and break down the aftermath.

It’s no shock that being a pro triathlete is an expensive venture, but short-course, draft-legal racing takes a (costly) team of experts to get to the top. We look at who pays for what and why.

You think you know who owns Ironman, the PTO, or even your local race, but you have no idea. Tim Heming reports on how the money flows through swim-bike-run.