How Pro Triathletes Make Money: A Deep Dive Into Sponsorship
Tim Heming speaks to athletes, agents, brands, and more to uncover one of the most taboo subjects in professional triathlon: sponsorship.
Tim Heming speaks to athletes, agents, brands, and more to uncover one of the most taboo subjects in professional triathlon: sponsorship.
Australia's Mirinda Carfrae won the 2010 Ironman World Championship on a Cannondale Slice, but she switched to Felt this winter.
The Mauna Lani Bay Hotel & Bungalows on the Kohala Coast of Hawaii, just outside of Kona, is announcing a partnership with several of the world's top iron-distance triathletes.
The first of the sponsor changes for 2011 was announced today. American Andy Potts has signed a deal with Kestrel Bicycles. The change will be a quick one for Potts, as he plans on racing on his new Kestrel 4000 this weekend at Ironman Cozumel.