Multisport Menu: Custom-Made Nutrition

From cereals to snacks to sports drinks, these products are custom made just for you.

Photo: John David Becker

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From cereals to snacks to sports drinks, these products are custom made just for you.


Customers choose from a hundred healthy, wholesome ingredients to create their own muesli-, granola- or multigrain flakes-based cereal. The ingredient list, which ranges from goji berries and organic quinoa flakes to chia seeds and organic acai powder, can get a little overwhelming, so you can start with a pre-mix and add or subtract ingredients from there. Tasty premixes include Antioxidant Mix (goji berries, cranberries, mulberries, walnuts, chia seeds and cacao nibs) and Gluten-free Mix (whole grain oat flakes plus organic apricots, organic raisins, almonds, soybeans and freeze-dried banana). Starting at $7.72 for 12-ounce package,

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If you wished you were a healthier snacker, then a GoBites subscription is just the ticket. After you complete a quick survey, the GoBites team recommends snacks to fit your taste, lifestyle and health goals. Then you’ll receive boxes of 14 “snack packs” of all-natural nuts, seeds, grains and fruits every month (or more often if you wish). The more than 25 snack options are all designed by nutritionists and work with a variety of diets, such as Mediterranean and gluten-free. Some snacks you might receive: Forbidden Rice Mix (organic fiery cashews and black rice sesame rounds) or Blackberry & Co (organic monukka raisins, golden raisins, blackberries and chocolate-covered cacao nibs). $27.86 for box of 14 snacks,

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Element Bars

Experiment with whole-food ingredients to create your own handmade custom energy or protein bar. You can choose from an array of ingredients—and even personalize the label. If you’re not sure where to start, you can customize one of the “popular bar” recipes—which include Element Endurance bars, with flavor options such as Cherry Charge (a crispy carb-rich bar with cherries and cashews) or Cran-covery (a nutty protein bar with pumpkin seeds and cranberries). Element also offers the option of boost add-ins, such as whey protein, omega-3 and caffeine, to pump up your bar’s nutritional content. $2.99 per 2.1-ounce custom bar (sold in boxes of 12),

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Infinit Nutrition

To cater a sports drink specifically to an individual athlete, Infinit’s custom program starts with a 30-minute phone consultation with a nutritionist, who considers the athlete’s training and racing schedule, taste preferences, climate, caffeine preference, weight and gender to create at least one blend designed to meet their specific needs. Infinit allows you to customize calories, flavor, carbohydrates, protein, electrolytes, amino acids and caffeine. All of the formulas are created using an “Osmofit” system, which keeps the osmolality within an ideal range to ensure the formula is easily digestible. The custom nutrition is suited for both inexperienced and experienced athletes—if you already know what you’re looking for in a drink mix, you can create your own mix on the website, sans consultation. $32.95 for 12 servings,

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