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The 2010 Hy-Vee ITU Triathlon Elite Cup will air on NBC in the U.S. at 3pm Eastern Standard Time on Sunday, July 4. The broadcast will follow the Wimbledon Tennis final.
The Hy-Vee Triathlon in West Des Moines, Iowa is the world’s richest triathlon, offering a total of $1 million in total prize purse for the elite atheltes, with $200,000 being awarded to the male and female winners. This year’s event, which took place on June 13, was won by Britain’s Tim Don and Australia’s Emma Snowsill.