Rich Roll

Ultradistance triathlete Rich Roll transformed his diet and became a new person. Now he wants to help you do the same.

On May 5 Jason Lester and Richard Roll will swim, ride and run into an exploit no human has attempted: five Ironman-distance triathlons in five days. That’s 560 miles of cycling, 12 miles of swimming and 131 miles of running. Lester, 35, and Roll, 44, will will do each stage on a different Hawaiian island.