New perk! Get after it with local recommendations just for you. Discover nearby events, routes out your door, and hidden gems when you sign up for the Local Running Drop.
Running shoe industry expert David Jewell of Runningshoeinsight.com stood out on the Ironman World Championship run course for the eighth year in a row to collect data on which running shoes the world’s best triathletes are wearing. For the first time ever, he counted the shoes during the final, more-spread-out mile of the marathon instead of the first to ensure a higher level of accuracy. After dethroning Asics in 2017, Hoka One One once again prevailed as the most-worn brand—capturing the feet of 17.7% of the athletes. A big mover was Nike in second place, going from 5.7% in 2017 to 14.9% in 2018.
| Brand | 2018 | 2017 |
|---|---|---|
| Hoka One One | 17.7% | 18.1% |
| Nike | 14.9% | 5.7% |
| Asics | 11.9% | 12.4% |
| Saucony | 11.2% | 12.6% |
| On Running | 7.9% | 6.9% |
| New Balance | 7.0% | 8.0% |
| Adidas | 7.4% | 7.3% |
| Brooks | 6.3% | 8.5% |
| Newton | 3.9% | 5.4% |
| Skechers | 2.3% | 3.7% |
| Altra | 2.0% | 2.0% |
Other brands that show up: Salming, Zoot, Salomon, Topo, Reebok, Fila, Vibram, Kalinji, 361, Do Win, Puma, and others.