Made in the USA Triathlon Gear, Apparel, Nutrition, and More

These swim-bike-run brands are from the red-white-blue.

Photo: provided by GU

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app.

When it comes to purchasing new gear, quality and price tend to be the top factors in customer decisions. But for a growing number of athletes in the United States, supporting American businesses has become increasingly important. Some opt for American-made products to support the economy. Others want to avoid products made with unsafe working conditions and/or child labor, and feel better buying from the United States, which is a country with regulated wages. Environmental impact is also a consideration: shorter distances traveled mean reduced fuel (and accompanying emissions) to move the item from factory to consumer.

In response to customer demand, more and more American companies are moving their manufacturing processes closer to home. The list of tri gear Made in the USA is rapidly growing—next time you’re looking to upgrade your gear, consider a few of these swim-bike-run brands from the red-white-blue.


Aero Tech Design Cyclewear
All cycling kit offerings, including custom kits for teams, are designed, printed, and assembled in Pittsburgh, Pennsylvania. 

Epix Gear
This custom apparel company designs and produces made-to-order swimsuits, tri kits, and running singlets out of its Tempe, Arizona facility.

The self-described “California-style” running brand is more than just a name—all products are designed and manufactured at the company’s HQ in Los Angeles.

Wattie Ink
The distinctive edgy look of this tri-kit company, favored by pros like Heather Jackson, is designed and assembled in Vista, California.


Carson Footwear
This minimalist trail-running brand is based out of Oregon, where they design and produce running shoes. 

Looking for new bike shoes? Try this custom-made company, based out of Santa Paula, California, for a bespoke pair.

Darn Tough
All running, cycling, and casual socks from this brand, made from sustainable merino wool, are knit together in Northfield, Vermont, the self-proclaimed “sock capital of the world.”

New Balance
Select shoes for men and women are crafted just outside of Boston, Massachusetts—check their “Made in the USA” page for the full shoe list.

This custom bike shoe company, based in Erie, Colorado, offers a variety of semi- and fully-custom footwear.

Known for their classic cushioned running socks, this family-owned brand operates out of its headquarters in North Carolina. 


Coola Suncare
This eco-conscious sunscreen brand, which operates out of its San Diego, Califorinia headquarters, sources and manufactures all products from local farmers and producers in the USA.

Fezzari Bicycles
This road, mountain, and tri brand has built a name for themselves making high-end, lightweight bikes at an affordable price point—all from their shop in Utah.

Gooch Guard
Ingredients for this ultimate chamois cream are grown locally in the Pacific Northwest, then created using 100 percent renewable energy in Seattle, Washington.

Kool Kovers
These made-in-Colorado cleat covers make it easy to walk—not clomp—in your bike shoes. 

Lone Peak
Since 1979, this Washington company has designed and sold high-quality bike bags, tool pouches, and gear packs for discerning riders.

Rolf Prima
The tri bike wheels loved by pros like Eric Lagerstrom and Kate Bevilaqua are hand-built in Eugene, Oregon.

Saris Bike Racks
In addition to hand-building every rack in Madison, Wisconsin, Saris actively encourages customers to shop local using a dealer locator service for their products.


GU Energy Labs
The popular gels, chews, drinks, and waffles are all produced in Berkeley, California. They also partner with TerraCycle to recycle used wrappers at plants in New Jersey, Georgia, Maryland, and Illinois.

The popular bike-bottle brand, known for its insulated hydration systems, is sourced and manufactured in Colorado.

Feeling hungry? Nosh on one of these made-in-the-USA protein bars.

This popular electrolyte supplement was founded in southern California and is still made in the USA to this day.

100 percent of ingredients found in protein powders and supplements from this Upland, California company are sourced from natural and organic sources in the USA.

Buyer Beware:

Brands with products that are made in the USA often tout this designation clearly on their websites, but they are not required to do so. There’s also a loophole that some brands exploit, claiming to be “Made in the USA” when they really aren’t—instead, the materials are manufactured overseas, then transported to the U.S. for final assembly and shipping. The Federal Trade Commission’s Made in USA standard requires “all or virtually all” the product has been made in America, including parts, processing, and the labor used to make it. Some companies use “Made in the USA” in large font on packaging or labels, with the country of origin in smaller fonts. If you’re curious about the practices of a particular product, contact the company’s customer service line to request details on sourcing and manufacturing processes.

Jan Frodeno Reflects on His Final Ironman World Championship

Immediately after finishing 24th place at his final Ironman World Championships, the Olympic medalist (and three-time IMWC winner) explains what his race in Nice meant to him.