This GPS Device Looks Nothing Like A Cycling Computer

Omata’s forthcoming GPS device, the One, looks nothing at all like your Garmin—or your CatEye, or your Wahoo, or any electronic device used to track rides. Maybe, if you refuse to clip a computer to your bike, this gadget will change your mind.

Instead of looking like an oversized Timex Ironman watch or a weirdly clunky smartphone, the One looks like it fell off of your dad’s vintage Jaguar. Its round dial isn’t necessarily a new idea—Specialized did it with the old Speedzone computers—but certainly the execution is about as elegant as we’ve ever seen. Omata even created its own “bespoke numeral set” for the display. Yes, we can see you rolling your eyes, but hey, it does look good, right?

The display itself will be simple: just speed, distance, elevation gain, and elapsed time in either statute or metric. But all the data you crave to chase Strava roundels will be captured by the GPS and accordingly available to upload.

Omata is currently raising funds for the One on Kickstarter, where the product can be reserved for a $499 pledge.

This article originally appeared at Velonews.com.

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