Bike Kit Close-Up: Minimally Branded Cycling Apparel

These designs are purposefully minimal, sharp and distinctive.

Photo: John David Becker

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Designed in San Francisco and produced in Southern California, Ornot came from the idea that you shouldn’t spend hundreds of dollars on cycling clothing to look like a logo-filled billboard. Designs are purposefully minimal, sharp and distinctive. And just because the kits fall into the design-focused category doesn’t mean they’re lacking in the performance arena—each kit is sized “race fit” for the ideal comfort level between skintight and roomy. The bibs are made with a compression fabric for support (note that the bibs run a little small because of that), and flat-lock seams hold together the seven-panel construction.

Blue Line Jersey, $125
Bib Shorts 2.0, $155
Blue Line socks, $15

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