Triathlete Hour Podcast: The Queen of Carbon on the Evolution of Tri

Anne Hed, CEO of Hed Wheels, started out as a pro triathlete—when Ironman Hawaii cost $100. A lot has changed since then.

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app.

New podcast episodes, with interviews and news, drop on Wednesdays. Be sure to subscribe so you don’t miss anything: iTunes | Stitcher | Spotify | iHeartRadio

You can also listen to past episodes with Holly Lawrence, Tim O’Donnell, Ben Hoffman, Flora Duffy, and Sarah True.

This week we’re talking to the one and only Anne Hed — yes, of Hed Wheels. Anne talks to us about how when she started out racing triathlon, this guy at the bike shop gave her $100 for the Ironman Hawaii race entry. That guy was Steve Hed.

She eventually won a car at a race and used it to fund the start of their company. A lot has changed since then.

Anne had to take over the business after Steve died unexpectedly in 2014. She’s evolved, and she’s seen the sport evolve since those early days. How has it changed?

(Photo: Courtesy of Anne Hed)

And before we talk to Anne, Laura Siddall is back for Sid Talks from her St. George training camp. We get into the gossip about STG, how there’s a new crop of stars to watch out for, and what we think could happen.

RELATED: Welcome to the New Crop of Stars

Jan Frodeno Reflects on His Final Ironman World Championship

Immediately after finishing 24th place at his final Ironman World Championships, the Olympic medalist (and three-time IMWC winner) explains what his race in Nice meant to him.