Published August 25, 2011 09:02AM
New digital community encourages users to train harder, maximize workouts, track times, and more.
Speedo USA unveiled the Speedo Pace Club, the brand’s new digital, consumer and e-commerce swim training product, now live at paceclub.speedousa.com.
Building on the brand’s core mission to inspire more people to swim, the Speedo Pace Club is a multi-faceted website and mobile phone application designed to motivate, inspire and engage fitness and competitive swimmers through providing utility around swim training.
The Speedo Pace Club was designed by SYRUP (part of the LBi Group), an award-wining international creative agency that creates momentum and cultural relevance for brands using new storytelling formats.
The Speedo Pace Club marks Speedo’s largest digital initiative to date, carrying the iconic swim brand from the pool deck to the digital space. Utilizing premium video content, informative editorial, social activation and training modules for Web and mobile platforms, Speedo Pace Club is the first campaign of its kind that empowers swimmers of all levels.
As the swim market continues to expand, the concept for Speedo Pace Club was born as the brand realized that fitness and competitive swimmers were looking for tools and resources to help them “dive in” and swim better.
Through its five key components – Training, Swim Team, Splash Tags, Athlete Blogs, and Product Insight – Speedo Pace Club enhances the Speedo brand experience through relevant content that encourages users to train harder, maximize their workouts, track times, and build their own online swimming community, reinforcing Speedo as the online destination for competitive and fitness swimmers.
Read more: Yahoo! Finance