Run Now Coalition Launched established to encourage donations and running resilience following Boston tragedy.

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SAN DIEGO – Organizations representing all facets of the running industry rallied behind Boston and the national running community to form Run Now. Run Now is an industry coalition which will support recovery from the Boston tragedy and support fundraising for The One Fund Boston.

In the wake of the tragedy on Patriots Day 2013, Run Now assembles running industry partners and competitors alike to call on runners at every level to recommit to the spirit of running and to be inspired to donate, participate and share experiences. The Run Now initial launch partners include Competitor Group, U.S. Road Sports & Entertainment Group, Brooks Sports, MapMyFitness, Transamerica Life Insurance Company, Running Specialty Group and the Independent Running Retailers Association (IRRA).

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The Run Now coalition has launched The website will become the hub of information on volunteering, participating and sharing all of the activities that demonstrate the solidarity of the running community.

Other components of the movement include:

• Pledging free race entries to 4,500 Boston Marathon participants diverted prior to the finish.
• Raising $1 million for The One Fund Boston by National Running Day on June 5, 2013.
• Offering more than 100,000 ‘Run Now – Boston 04.15.2013’ tribute wristbands to runners at upcoming marathons and at specialty running retailers across the country. The One Fund Boston will receive 100% of the proceeds for those affected by the tragedy.

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