K-Swiss And Trek Team Up To Form Elite Triathlon Team

Published January 27, 2010 03:29PM

Two of triathlon’s biggest brands have teamed up to form an elite team, in which all athletes will be sponsored by both companies. Standout members of the team include 2009 Ironman World Championship runner-up Chris Lieto and 2009 Ironman 70.3 World Champions Julie Dibens and Michael Raelert. Other team members include Fraser Cartmell, Joe Gambles, Heather Jackson, Matt Lieto, Paul Mathews and Andrew Yoder.

Iconic footwear and sportswear brand K-Swiss and Trek Bicycle, the world leader in bicycle technology and innovation, are proud to announce the formation of the 2010 Trek/K-Swiss Triathlon Team. The joint venture between Trek and K-Swiss will be seen as the world’s premier triathlon team, bringing together nine of the world’s top international Ironman and Ironman 70.3 athletes.

The launch of Trek/K-Swiss Triathlon Team underscores both brands’ continuing investment in the finest athletes in the world. With more than 30 years of experience, Trek has proven itself to be the industry’s most forward thinking and innovative manufacturer by continually striving to produce the most technologically advanced bicycles on the planet. K-Swiss has upheld a similar tradition of excellence and ingenuity, expanding from classic tennis footwear to running footwear and apparel designed to enhance the performances of the world-class triathletes they support.

“We couldn’t be more excited about this partnership and what we believe it will bring not just to the athletes but to the entire sport of Triathlon,” said Trek Bicycle Road and Triathlon Brand Manager Nick Howe. “At Trek, we’ve long believed that working with the best athletes in the world is paramount in helping us to provide the absolute best bicycle products available. To have an opportunity to partner with a team of this caliber and to work with a company as committed and innovative as K-Swiss is extremely exciting.”

“Joining with Trek to put together this triathlon team is a very exciting venture for us,” said K-Swiss Sports Marketing Director Erik Vervloet. “Trek has consistently been an industry leader in design and innovation and is always looking to move the needle in delivering the fastest bike available, anywhere. We strive to provide that same relentless focus on innovation in our footwear. Combine this partnership with some of the top triathletes in the world and you have a fantastic team. With the help of our athletes, we want to continue to push the envelope in developing the best triathlon products on the planet. We look forward to working together with Trek and are very proud of the team that we’ve put together. We believe that the results will speak for themselves.”

The Trek/K-Swiss Team is comprised of two World Champions, a 2nd place finisher at the 2009 Ironman World Championships, and multiple 70.3 champions.

K-Swiss And Trek Team Up To Form Elite Triathlon Team

Elite Team