GU Signs Ironman Powerhouse Mirinda Carfrae

February 19, 2010 Berkeley, CA– GU Energy Labs is proud to announce that Mirinda Carfrae, one of the most exciting new talents in triathlon today, has selected GU as her exclusive supplier for energy gel and chews.  Carfrae joins an elite team of GU athletes – including Melanie McQuaid, Craig Alexander and Michellie Jones – who not only utilize GU products but help craft their development.

A native of Logan City, Australia, Carfrae has thrived in the Ironman 70.3 series since the inception of the race in 2006. Following her breakout season in 2007 when she won the Clearwater Ironman 70.3 World Championship, Carfrae has routinely dominated the field, winning eight events over the past two seasons.

Her talent is blossoming at the full Ironman distance as well.  The 2009 Ironman World Championship in Kona saw Carfrae finish second overall, while posting a marathon course record at 2:56:51.

Currently training on the Sunshine Coast of Queensland, Carfrae is taking advantage of the bountiful sun, surf, and rainforest that the coast has to offer.

Following a recent workout, the 28-year-old Carfrae said, “GU products are an essential part of the triathletes’ fueling regimen.  I’ve been a longtime fan of the GU brand and consumer of its gels and chomps and am looking forward to becoming an integral member of the GU team.”

Carfrae plans to use of GU products as she embarks on her vigorous 2010 campaign, kicking off March 27 at the Rohto Ironman 70.3 California.  Her race schedule for the rest of the year includes returning to defend her 2009 wins at the St. Croix, Eagleman, Calgary, and Muskoka 70.3s, and the World Championships at Kona and Clearwater.

Brooke Kennedy, GU’s Marketing Manager, said Carfare’s signing “reaffirms the company’s history of commitment to the world’s top female athletes.  Carfrae consistently shines in her pursuit of excellence on and off the course and we look forward to fueling her success.”