FELT LAUNCHES TRI-CENTIVE(tm) BONUS PLAN

New Bonus Plan Specifically Targets Age-Group Triathletes at both Ironman 70.3 World Championships and Kona World Championships

Irvine, CA (June 1, 2011) – Felt Bicycles is very pleased to announce the creation and launch of Tri-Centive(tm), a multi-sport World Championship bonus plan specifically targeted to all age-group triathletes competing in this year’s Ironman 70.3 World Championships in Las Vegas, NV (September 11, 2011) and Ford Ironman World Championship in Kona, HI (October 8, 2011)

The Tri-Centive plan provides a cash incentive to every non-professional age-group category for both men and women, for each of the two events. Any age-group winner on a Felt bicycle at the Ironman 70.3 World Championships in Las Vegas, NV will be rewarded with a $500.00 USD bonus from Felt. Any age-group winner on a Felt at the Ford Ironman World Championships in Kona, HI will earn $1000.00 USD.

“Tri-Centive is dedicated to the age-group athletes who have worked so hard to qualify and compete in these two super prestigious events.” says Doug Martin, Marketing Director for Felt Bicycles. “It is these age-group athletes who often have the largest personal investment in the sport. We want to reward those athletes who put faith in our products to deliver them to the finish line.”

In addition to Tri-Centive, Felt will be offering tech support to any and all Felt owners at both events. Details on Tri-Centive eligibility including how to redeem potential bonus winnings will be posted on Felt’s website within the coming weeks.

About Felt Bicycles

Felt Bicycles is a leading designer, manufacturer and distributor of its own proprietary premium quality bicycles, framesets, components and accessories. The company’s U.S. office is in Irvine, California, and its European office is in Edewecht, Germany. Felt Bicycles is an internationally recognized brand with bicycles and products sold in more than 30 countries worldwide. Athletes on Felt products have won numerous events including World Championships, Olympic Games, ESPN X-Games and other major national and international competitions. For more information on Felt Bicycles call (949) 452-9050 in the U.S. or (49) 4405-928015 in Europe, or visit Felt online at www.feltbicycles.com or www.feltbmx.com.