Chinese Investment Firm Reportedly In Talks To Buy Ironman

Published August 7, 2015 03:43PM

Reuters is reporting that a Chinese investment firm, whose chairman Wang Jianlin is the richest man in China, is in talks to purchase the World Triathlon Corporation (WTC), owners of Ironman. Reuters also reported earlier this year that WTC was exploring options, including a potential sale or initial public offering (IPO).

Chinese property and investment firm Dalian Wanda Group is in exclusive talks to acquire World Triathlon Corp, the U.S. owner of the popular Ironman triathlon franchise, for more than $850 million (548.14 million pounds), according to a person familiar with the matter.

The potential deal underscores China’s increasing appetite for U.S. media assets. Live events and sports brands are some of the most attractive and fast-growing areas of the media industry.

Dalian Wanda outbid other potential buyers for Ironman and is now in negotiations to finalise a deal with its owner, private equity firm Providence Equity Partners LLC, the person said this week. There is no certainty that Dalian Wanda will manage to finalize a deal, the person added.

The source asked not to be identified because the negotiations are confidential. A spokesman for Providence declined to comment, while representatives for Dalian Wanda and Ironman did not immediately respond to a request for comment.

The first Ironman race was held in Hawaii in 1978 with 15 entrants. The idea for the race came from naval officer John Collins and his wife, Judy, who issued a challenge to see whether swimmers, bikers or runners were the toughest competitors. The World Championship, where 2,000 athletes compete, is still held in Hawaii and is televised on the NBC Sports Network.

John Gills, a physician and Ironman participant, bought the rights to Ironman in 1989 and sold World Triathlon Corp to Providence in 2008 for an undisclosed sum.

The company generates revenue from selling licensing for merchandise and is also paid through entry fees, sponsorships and global TV rights.

World Triathlon Corp has annual earnings before interest, tax, depreciation and amortization of more than $50 million, sources previously told Reuters..