Welcomes Craig Alexander To The Family

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app., one of the country’s premier triathlon and bicycle retailers, is pleased to announce a partnership with two-time Ironman World Champion, Craig Alexander. Under new ownership, has refreshed their strategies, one of which is to support world-class athletes.

In late 2008, the ownership of changed hands and Morgan Clark became the new President. A triathlete herself, Clark understands that triathlon is a sport which requires a healthy investment in gear and she prides herself on educating customers about product needs to best suit their athletic goals and budget.

Alexander and Clark first met at a retail summit in August of 2009 where Alexander was a presenter. Clark went away impressed by how grounded and family-oriented Alexander was, despite his success as an athlete. “Crowie is a phenomenal athlete and a very approachable and outgoing person,” said Morgan. “It’s great to be involved in a sport where the World Champion is enthusiastic about educating athletes with regard to his training tips and personal experiences. We’re honored to support him and welcome him to the family.”

“The new team at has warmly welcomed me and their commitment to the sport is admirable. Morgan and her team demonstrate their passion and support for the sport in their involvement across many levels, from social media to event partnerships,” said Alexander.

Under the new ownership, has fine-tuned marketing objectives and philosophies. While the priority is to offer the best products in the sport alongside superior customer service, supporting athletes in pursuit of their dreams is also part of the game plan.

Jan Frodeno Reflects on His Final Ironman World Championship

Immediately after finishing 24th place at his final Ironman World Championships, the Olympic medalist (and three-time IMWC winner) explains what his race in Nice meant to him.