Published June 16, 2011 11:22AM
2XU has announced a partnership with Ironman to be the preferred supplier of compression apparel at Ironman and 70.3 events.
See the complete press release below:
Leading high performance sports apparel brand, 2XU, has forged forth in elite sporting circles once more, this time signing a two-year agreement as the exclusive Official Compression Partner of World Triathlon Corporation’s (WTC) global IRONMAN® Series. 2XU will now operate as the preferred supplier of compression apparel at IRONMAN® and IRONMAN® 70.3 events.
As the existing official supplier of Compression to Triathlon Australia, Triathlon New Zealand, international triathlon powerhouse teamTBB, UnitedHealthcare Pro Cycling Team and the Official Compression Partner of the Australian Institute of Sport (AIS) amongst many others, formal alliance with the acclaimed IRONMAN® brand marks a logical next step for 2XU.
“We are excited to partner with 2XU, a leader in the industry,” said Mike Pine, Chief Sales Officer, WTC.
“The quality and technology of the 2XU product will support our participants in their pursuit of peak performance.”
Following extensive testing by independent sports institutes, 2XU Compression has been found to provide an array of physiological benefits to the wearer including improved circulation and heightened agility through to reduced muscle fatigue and damage.
“2XU has invested significant resources toward developing and leading the global understanding of high performance compression products,” said 2XU Director of Sales and Marketing, Aidan Clarke.
“In understanding the undeniable and proven gains for endurance athletes, it’s only logical for us to unite with the IRONMAN® brand that is so synonymous with incredible feats of human endurance.”
With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies of such caliber as the WTC are integral to the brand’s winning formula.