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Wahoo Fitness is the latest company to jump into the GPS marketplace. The company, known for its Kickr trainers, announced Wednesday the release of the Elemnt GPS cycling computer.
“Using a bike computer shouldn’t be the hardest part of your ride,” said Chip Hawkins, CEO of Wahoo Fitness. “We saw a need for a well-designed, GPS-enabled cycling computer that simplified the riding experience rather than complicated it. We solved that need with the Elemnt.”
The new Elemnt offers ANT+, Bluetooth Smart, and WiFi connectivity. Wahoo says that it allows riders to easily view key ride metrics, navigate a route, track fellow riders’ locations in real-time, as well as receive en-route call, text, and email notifications. The device features a large-format, high-contrast “DayBright” display. The Elemnt also has LED indicators that provide visual signals for alerts and data. Fully programmable, the indicators can be set to display metrics such as speed, heart rate, power, turn-by-turn navigation cues, and more.
The Elemnt has a companion smartphone app—available on both iOS and Android platforms—that guides riders in pairing and managing the device’s configuration.
As you might expect, the Elemnt integrates with Wahoo’s product line, allowing riders the ability to control their Kickr indoor trainer directly from their handlebars, without a computer, tablet, or smartphone. The Elemnt can also recreate any saved course indoors by matching resistance to the ride’s GPS profile.
The Elemnt will be available later this year for a retail price of $330.
For comparison, the Garmin Edge 520 GPS computer—priced at $300—offers similar features and connectivity as the Elemnt but also includes Strava live segment capabilities.
This article originally appeared on Velonews.com.