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The Des Moines Triathlon, formerly the Hy-Vee Triathlon, has announced that it has picked up a key sponsor. Race organizers decided to continue the event after Hy-Vee announced earlier this year that it would no longer put on the iconic event. The Hy-Vee Triathlon was known for offering one of the richest prize purses in the sport. It’s unclear at this time if the Des Moines Triathlon will offer any kind of professional prize purse.
BMW of Des Moines announced Monday it will sponsor the 2015 Des Moines Triathlon.
General manager Craig Tjeerdsma said the company will be partnering with the Des Moines Triathlon and Premier Event Management as the Official Automobile Sponsor.
“We are more than excited and honored to be a part of such a great race and weekend of festivities,” Tjeerdsma said.
As a sponsor, BMW of Des Moines will provide BMW pace cars for the bicycle and road race parts of the event.
”Premier Event Management could not be more proud to have BMW of Des Moines as our Official Automobile Sponsor heading into our 2015 event,” race director Bill Burke said in a news release.
Read more: Kcci.com