The League of American Bicyclists recently announced the 2016 additions to its list of more than 1,200 bike-friendly businesses, now located in 49 states and the District of Columbia. Each business that applied for the designation was evaluated on its initiatives in four areas: encouragement (things like financial incentives for commuting and organized staff rides); engineering (secure and high-quality bike parking, bike repair area); education (provides safety skills information and local bike maps to employees, has information about safety or maintenance classes); and evaluation and planning (has goals to increase ridership or Bike to Work Day participation). Businesses are also recognized in four levels of bike-friendliness ranging from bronze to platinum.
Awardees in 2016 ranged from bike industry companies to food retailers to hospitals. The SRAM office in San Luis Obispo, Calif., for example, made the cut. So did Utah Valley Hospital in Provo, a bronze awardee that provides cash incentives for bike commuters, free bike safety and maintenance clinics, and community support to make improvements for bicycling. Williams-Sonoma headquarters in San Francisco moved up to the silver level for offering bike parking, showers, free annual tune-ups, safety education workshops, and a fleet of bikes for staff to use.
Once they can tout the bike-friendly designation, companies not only become more appealing places to work, but they also receive feedback and support through the program for making their business and community even more welcoming to bicycling. We’d call that a win-win. Learn more at Bikeleague.org.