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The Ironman triathlon’s first appearance in the New York area may be its last after the company raised the entry fee to $1,200.
“This race may be one and done,” John Korff, the event’s local organizer, said in a telephone interview today. “The price is too high.”
Ironman, which is owned by Providence Equity Partners Inc., suspended registration for the 2013 race on Aug. 13, citing feedback from customers and the logistics of staging the race in the New York metropolitan area.
“What John Korff and his team were able to accomplish from a logistics standpoint was actually very impressive,” Shane Facteau, Ironman’s vice president of North American operations, said in an interview. “I don’t want that to get lost. That being said, there are challenges and we need to take a step back and look at everything. Operating one of these races in a major metropolitan area carries a pretty significant price tag.”
Read more: Businessweek.com
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