Triathlon America To Host Inaugural Industry Conference

Triathlon America will host an industry event devoted to the business of triathlon. The first-of-its-kind event will take place in La Jolla, Calif. from Feb. 27 to March 1.

Learn more about the event and its keynote speakers in the press release below:

Triathlon America, an industry organization dedicated to promoting the sport and the business of triathlon, today announced keynote speakers and session topics for the first annual Triathlon America Conference taking place in La Jolla, Calif., Feb. 27 – March 1, 2011.

The first and only industry event devoted to the business of triathlon, the Triathlon America Conference will feature an impressive lineup of keynote speakers whose contributions have significantly impacted the triathlon industry, including Adrian Fenty, former mayor of Washington, DC; Bahram Akradi, founder and CEO of Lifetime Fitness; and Dave Alberga, CEO of Active Network.

The Triathlon America Conference will also include more than a dozen highly educational breakout seminars and panels targeting retailers, manufacturers and event organizers. A sampling of topics includes the following:
· Building a Big City Triathlon
· Charity Partnerships
· The Future of Triathlon
· Mergers & Acquisitions in Endurance and Lifestyle Sports
· Incremental Revenues in a High Growth Business
· Maximizing Social Media
· Sponsorship Case Study
· Triathlon in the Media
· Triathlon’s Hot Topics

In addition to a wide range of seminars and panels on topics critical to the business of triathlon, the final night of the conference will be highlighted by the first annual Triathlon America Awards Celebration presented by Active Network.

Conference dates, location and costs:
Date: February 27 – March 1, 2011
Location: Estancia Hotel & Spa – La Jolla, California
Cost: Triathlon America Members – $695 (until 1/16/11), $795 (after 1/16/11)
Non-members – $895 (until 1/16/11), $995 (after 1/16/11)

Click here to learn about conference details and online registration.