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The Bike Boutique Makes U.S. Debut

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The Bike Boutique, sponsor of Team TBB, has opened its first bike shop in the United States in Wilmington, Del. Previous locations include Singapore, Melbourne, Bad Tölz, Kuala Lumpur and Subic Bay.

us-store-exterior2The store opened its doors on Friday, June 25 with a grand opening party, which included visitors such as the Governer of Delaware, Jack Markell, and the Mayor of Wilmington, James Baker.

The store has been labeled a lifestyle store aimed at making bike commuting in Wilmington as convenient as possible. The commuter-friendly service has been named “bikeLodging” and allows cyclists to commute to a spa-like environment in the city center. Amenities include shower facilities and breakfast.

To learn more about the new store and the bikelodging service click here.