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Strava launched its first day back on Aug. 18, 2009 and now, nearly eight years later, officially has had its one billionth activity shared. It didn’t from someone grabbing a KOM title or turning in a PR in a race, instead it came from a triathlete getting back in the pool after a long hiatus (we can all relate to that).
That share came from Patrick from Berlin, Germany. The activity was a 1,850m swim that took 44 minutes and 25 seconds to complete. “I’m getting ready to race a cross triathlon this summer. I haven’t been in the pool for almost a year, so it was time to start swimming again,” said Patrick. He titled the activity, ‘Finally in the Pool Again.”
Though Strava first gained notoriety as a tool for cyclists to take unnecessary chances in hopes of nabbing KOMs. It has since become a big part of the way athletes track and share their swim, bike and run workouts. Athletes have also come up with other creative ways to share activities (such as this clever art), and the brand itself has expanded its offerings in the areas of safety and travel. According to a press release, Strava adds one million new members every 40 days.
More fun facts:
- 16 activities are uploaded every second, totally 10 million every week
- The company now has 130+ employees, most in San Francisco with more in Hanover, Germany, and Bristol, UK
- There are 600+ professional athletes are on Strava
- There were 1.3 billion kudos given between athletes last year
Not on Strava and curious about the etiquette? Pro Jesse Thomas has some do’s and don’ts for you here.