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ROKA and Ironman have announced a multi-year partnership, making ROKA the exclusive swim partner and swim course sponsor for all U.S. Ironman events, including the Ironman World Championship beginning in 2015.
“Ironman and its community inspire us,” ROKA Co-Founder and Chief Executive Officer Rob Canales said in the press release. “For the dynamic, growing team at ROKA, this partnership is an amazing opportunity to connect directly with an incredible group of people who believe that Anything is Possible. We look forward to working closely with Ironman and Ironman athletes to elevate their experience over the next several years through groundbreaking products, support and initiatives.”
“We are thrilled to partner with ROKA—as their innovative team and products are well-respected by Ironman athletes,” said Andrew Messick, Chief Executive Officer of Ironman in the announcement about the deal. “We look forward to working with ROKA to enhance the athlete experience through our shared commitment to and passion for the sport of triathlon.”
As part of the partnership, Ironman will carry an assortment of ROKA co-branded products, including swim skins, wetsuits, caps, goggles and other swimwear beginning in March 2015.
“For many athletes, completing an Ironman triathlon represents the ultimate challenge,” added Ryan Dolan, ROKA Vice President of Sales & Marketing. “For others who race multiple times a year or have done many races over an extended period, Ironman is a way of life. For all athletes, Ironman is more than a race. We are honored to support the incredible dedication, perseverance and endurance that defines this community and organization.”
ROKA was founded in 2011 by two former All-American swimmers from Stanford University, who, after being frustrated by the offering on the market, set out to make “the fastest wetsuits on the planet.” After two years of intense R&D, and testing by athletes of all abilities, ROKA launched its patent-pending Maverick wetsuit, Viper swimskin and SIM short training lines in 2013.