For access to all of our training, gear, and race coverage, plus exclusive training plans, FinisherPix photos, event discounts, and GPS apps, sign up for Outside+.
A Phoenix-area triathlete is selling ad space on his body to help raise $4,100 for a good cause.
Adam Fuller lost his aunt, Leslie Whitfield, to breast cancer last year after a 19-year battle with the disease.
Now, he is combining his love for triathlons and trying to raise money for the Leukemia and Lymphoma Society in effort he calls “Tri for Les.”
He will be competing in the Lavaman triathlon in Hawaii on April 1.
He needs $4,100 to meet his goal to compete and says people can buy ad space on his body, such as his legs, arms, neck and face. The ads will get exposure when he competes in the upcoming triathlon.
“It’s a huge challenge for a great cause, so I had to get creative with my fundraising tactics,” Fuller wrote on his website promoting the initiative.