Ironman and NormaTec today announced that NormaTec will be the Official Recovery System of the Ironman U.S. Series. The multi-year partnership means that athletes will have access to NormaTec products at every U.S. Ironman race. The deal also means that Ironman athletes will receive special NormaTec deals and giveaways.
“For years it has been clear that NormaTec has been the secret weapon of pro and elite amateur athletes around the world,” Cameron O’Connell, Senior Director of North America Sales for Ironman said in a press release about the partnership. “As NormaTec strives to make this cutting edge technology available for every serious athlete, it is only natural that a partnership with Ironman would follow.”
“We are proud to support the Ironman U.S. Series,” said Gilad Jacobs, CEO of NormaTec. “Ironman champions, like Mirinda Carfrae and Craig Alexander, are the most impressive human performance machines alive, and anyone who completes an Ironman is amongst the world’s most ambitious and determined. We help athletes push the boundaries of human ability and Ironman cultivates that same environment at every race.”