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New Balance announced today the signing of two-time Ironman world champion Mirinda Carfrae. The move is a big statement by New Balance, who has not historically had a big presence in triathlon. Carfrae joins two-time Ironman 70.3 world champion Sebastian Kienle and reigning ITU world champion Non Stanford, who also wear New Balance.
“Mirinda’s passion, personality and talent make her a wonderful addition to the Team New Balance roster,” John Evans, Running Sports Marketing General Manager at New Balance said in a press release. “Not only is she a two-time Ironman world champion, but she’s also one of the fastest runners in the history of the sport. New Balance is proud and excited to support Mirinda, who is widely recognized as one of the best triathletes in the world.”
Carfrae has broken the Ironman World Championship run course record four times, and her 2013 marathon time of 2:50:38 was the third fastest overall in the race—men or women. She was previously sponsored by K-Swiss.
“I am thrilled to be announcing a long term sponsorship with New Balance” Carfrae said in the release. “I’ve enjoyed testing their footwear and apparel and am excited to be racing this weekend at Escape from Alcatraz in the New Balance RC1600. New Balance is a big supporter of women’s running and I can’t wait to be involved with its triathlon team as an athlete and contribute to product development. I’m excited to have New Balance on my team as I stride to break new barriers at Kona and other run courses.”