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Is Triathlon Replacing Golf In Business?

The sport of triathlon is replacing what the golf game used to be for many business men and women.

According to John Jenkins, head of General Electric Co.’s finance arm in the U.K., the sport of triathlon is replacing what the golf game used to be for many business men and women.

John Jenkins says he prefers swimming, cycling and running to drives, chips and putts for doing business.

He will be one of 35 chief executive officers competing in this year’s London Triathlon, cycling 20 kilometers (12.4 miles) in the bike leg of the team relay.

Bankers, consultants, lawyers and CEOs account for 45 percent of the 14,000 participants in this year’s event, which takes place in east London on Aug. 7 and 8, according to organizer IMG Challenger World, which puts together mass participation events such as marathons and triathlons all over the world. More than half those taking the plunge into the dark waters of the Royal Victoria Dock close to London City airport are novices in the triathlon.

“People talk of it as the new golf,” 36-year-old Nick Rusling, managing director of IMG Challenger World, said in a telephone interview. “Lots of senior businessmen and women will network while training together, go for bike rides together.”

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