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Ironman, Leadman Battle For Bend

Life Time's Leadman event, scheduled to take place in mid-September in Bend, Ore., could face competition from WTC-owned Ironman.

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Photo: Jeff Bottari

Life Time’s Leadman event, scheduled to take place in mid-September in Bend, Ore., could face competition from WTC-owned Ironman.

A company planning a series of triathlons in Central Oregon is asking civic leaders there not to bring the larger, more famous Ironman Triathlon to town, at least not on the same day.

Ironman is a grueling, long-distance race put on by the World Triathlon Corporation. Doug Laplaca is president of Bend’s tourism board, Visit Bend. He says a few years his group met with Ironman organizers to discuss bringing the event to Central Oregon. He says they came away agreeing it wasn’t an ideal match.

But now a private consortium is once again courting Ironman.

This time organizers seem more open to the idea. But Laplaca says the date they proposed happens to conflict with an already announced triathlon from an Ironman competitor.

Read more: News.opb.org