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INFINIT Nutrition reaffirms its standing as the most unique and innovative nutrition company in the marketplace today with the announcement of a special “Egg Nog” flavored recovery drink—just in time for the holidays.
INFINIT Nutrition, the worldwide leader in customized sports nutrition, decided to get in the spirit of the holidays this year. Egg Nog, a traditional favorite beverage around the holidays, seemed the perfect unique flavor to try as a recovery drink. The logic goes: simply because you’re recovering from a triathlon or 24 hours of non-stop mountain biking doesn’t mean you can’t celebrate with a little holiday cheer.
According to INFINIT President Michael Folan, “We were brainstorming about something fun to do for our athletes around the holidays. What could be more fun than putting a Ho Ho Ho into our already great recovery drink? We didn’t take the idea too seriously ourselves at first – and then we got the test reactions of the athletes. They LOVED it. So we buckled down and got busy; we rolled the first full batch out yesterday and now the whole facility smells like egg nog. We were astounded at the number of orders we received.”
“Most importantly, though, we are proud of the fact that we are the only nutrition company that is nimble enough (and crazy enough) to think about mixing egg nog and athletes.”
Fans of INFINIT Nutrition already know the RIDE, RUN and RECOVERY trademarks as the blends that have blessed some of the finest endurance events in the world including Ironman France and the 24 hours of Moab MTB race series. INFINIT Nutrition has become the nutrition of choice for endurance athletes all over the world and is now available in Canada, Europe, and Australia with new franchises planned for Japan and China in 2010.
INFINIT Nutrition is the only sports drink company that provides its athletes with the ability to customize their drink online by selecting from seven key ingredients to optimize their performance and address their unique nutritional needs. INFINIT’s website and online customization tool is available at InfinitNutrition.com