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This year’s Ironman World Championship week will feature a concert performance by pop star Howie Day.
Race week during the Ironman World Championships in Kona bustles with activity of nervous athletes, triathlon brands showcasing their hottest products and traditional pre-race meetings and logistics. This year, famed solo ‘pop’ artist Howie Day will break up the customary week activities by performing at the first Annual GU Kona Concert Series, hosted by the Sheraton Keauhou Bay Resort & Spa along with a group of leading industry triathlon companies. The event will be held Wednesday, Oct 6, from 6-9pm at the Sheraton Keauhou Bay’s private, outdoor Hawaii Lawn overlooking the Pacific Ocean.
Mitch Thrower, Co-Founder of Active.com and former Co-Owner of Triathlete Magazine, will emcee the evening at which many pro athletes will also be in attendance, in particular two-time Ironman World Champion, Craig Alexander, who has traditionally called the Sheraton ‘home’ for him and his sponsors.
“I am hoping that the Kona Concert Series becomes an annual event, providing a unique and fun atmosphere for Ironman attendees, competitors, and industry leaders – BUT we also realize that it’s race week and we respect the need for the competitors to get to sleep at a reasonable time, thus the music will only go until 9pm,” said Franko Vatterott, of the Human Interest Group and one of the event organizers.