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Ironman announced today that GoPro will serve as the title sponsor of the 2013 Ironman World Championship, which is set to take place this Saturday, Oct. 12 in Kailua-Kona, Hawaii. GoPro produces wearable and gear-mountable cameras that enable users to capture important moments in the most immersive perspective possible.
“GoPro is excited to partner with the 2013 Ironman World Championship and offer its viewers a never-before-seen immersive perspective of the competition,” Todd Ballard, Director of Sports Marketing for GoPro said in a press release. “Not only does GoPro serve as an excellent training tool for triathletes, it also allows Ironman triathlon participants of all levels to capture and document their own life-changing experiences.”
As the official camera of the Ironman World Championship, GoPro will offer a unique high-definition perspective to capture footage of the iconic Ironman event. GoPro cameras will also be provided to event referees to capture the ongoing action.
“The Ironman World Championship is the most iconic endurance event in the world and we are thrilled to have GoPro on board as our title sponsor,” said Andrew Messick, CEO of Ironman, said in the press release. “GoPro will provide our athletes and viewers a new and unique perspective of the sport of triathlon during this pinnacle event.”
Coverage of the 2013 GoPro Ironman World Championship can be viewed live exclusively on Ironman.com. NBC will air the GoPro Ironman World Championship special program on Saturday, Nov. 16 at 4:30 p.m. ET.