According to a local news report, the Coeur d'Alene Chambers of Commerce is questioning whether it will continue to support the Ironman.
According to a local news report, the Coeur d’Alene Chambers of Commerce is questioning whether it will continue to support Ironman Coeur d’Alene.
The Coeur d’Alene Chambers of Commerce is considering ending its sponsorship with the Ironman race after either the 2016 or 2017 race. The Chamber officials said it is becoming too expensive to put on the race and without their sponsorship the race could not happen. In order for the Ironman race to come to a city, an entity within the city must step forward as a main sponsor and pay for it.
The Ironman race costs hundreds of thousands of dollars and is pretty significant for a city of Coeur d’Alene’s size according to the Coeur d’Alene chamber president. But businesses around the area also help cover the cost of the race.
“To see the Ironman go away, I think it would be disappointing,” said Mary Riffe, the Resort City Inn manager. “On the other hand, there’s always the financial part of it.”
Riffe said her hotel pitched in a little money each year for the race, but added that more local businesses and even the Ironman organization itself should help out more.