Endurance LIVE Set For Saturday

The world’s largest and most prized consumer show and endurance sports awards event returns to San Diego this Saturday, Jan. 22, 2011.

Formerly known as the TriExpo and Endurance Sports Awards, the event has been rebranded as endurance LIVE, the ultimate daylong extravaganza for the active lifestyle consumer, featuring a daytime consumer show and evening awards gala honoring both male and female Triathlete, Runner and Cyclist of the Year.

Endurance LIVE Consumer Show

The Endurance LIVE consumer show unites running, cycling and triathlon enthusiasts eager for a preview of next season’s best gear and technology in one all-inclusive expo. Both consumers and industry professionals are invited to demo the latest products in the market, participate in training clinics hosted by the top athletes and experts and participate in interactive group workouts and Q&A sessions. The event will take place from 9:00 a.m. to 4:00 p.m. at the San Diego Convention Center in Hall H, with the first 100 attendees receiving goodie bags. The entire consumer show is free to the public. Click here for information on clinics.

Endurance LIVE Awards Gala

The consumer show will be followed by the Endurance LIVE Awards Gala Saturday evening. Each year, Competitor Group honors the world’s greatest endurance athletes, including Olympic gold medalists, Ironman World Champions and Tour de France podium finishers, and awards the industry’s highest honors with the Competitor Runner of the Year, the Triathlete of the Year and the VeloNews Cyclist of the Year. Formerly named the Endurance Sports Awards, the Endurance LIVE Awards Gala will celebrate its 19th anniversary in style at the Hard Rock Hotel located in downtown San Diego. Click here for ticket information.

Star Lineup Of Professional Triathletes

Three-time Ironman World Champion Chrissie Wellington, 2010 Ironman 70.3 World Champion Michael Raelert and 2010 Ironman World Champions Chris McCormack and Mirinda Carfrae highlight the star-studded lineup of professional triathletes attending the event. Other triathlete attendees include Andy Potts, Matt Reed, Jordan Rapp, Michellie Jones, Scott Tinley, Torbjorn Sindballe and Heather Fuhr. Several of the athletes will make themselves accessible to the public during the Endurance LIVE Consumer Show. Interactive events include a morning ride and run, presented by the Triathlon Club of San Diego and clinics throughout the day. Click here for more information on the morning ride and run.

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Endurance LIVE Consumer Show Set For January
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