Degree Men Adventure Named Presenting Sponsor of XTERRA
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XTERRA, the world’s leading adventure multisport series is pleased to announce that Degree Men Adventure has been named a presenting sponsor. Degree Adventure is part of the all-new Adrenaline series of anti-perspirant and deodorant that responds to increases in adrenaline by releasing extra bursts of fragrance when you sweat.
The sponsorship will provide Degree Men with a dynamic vehicle to connect with an active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 60 off-road triathlons held across the U.S., the 60-race XTERRA Trail Run Series, and eight nationally syndicated television programs including the XTERRA USA Championship, XTERRA World Championship and XTERRA Adventure series. Adventure enthusiasts who participate in these events make up what is known as the XTERRA Tribe.
“It’s a terrific fit and I’m certain we’ll produce a powerful partnership,” said Tom Kiely, the CEO of TEAM Unlimited/XTERRA. “The Degree Men Adventure antiperspirant is made for men who live for a challenge, and that’s the essence of the XTERRA brand and the athletes in our community.”
While each off-road triathlon in the XTERRA America Tour is unique, the races generally combine a one-mile swim in an ocean, lake or river, a 20-mile mountain bike that includes hard climbs and fast descents on twisting single track trails, and a grueling multi-surface six-mile trail run. The XTERRA Trail Run Series offers more than 1,300 kilometers of off-road running nationwide and focuses on unrelenting half-marathon trail races that are adventures all to themselves.
“We want to reach men who embrace adventure and continually push their bodies to new limits and that spirit is certainly embodied in the XTERRA Tribe,” said Jay Mathew, director of marketing, Degree Men. “Degree Men Adventure is the ultimate adventure gear as it allows guys to face the challenges life throws at them.”
The Degree Men Adventure sponsorship of XTERRA will put the new Adventure line, part of the all new Adrenaline Series of anti-perspirant and deodorant, into the hands of thousands of XTERRA participants across the nation. It will also showcase Degree Men Adventure to national television audiences and online via XTERRA’s web portals XTERRAPlanet.com, and XTERRA.TV. The XTERRA/Unilever partnership was brokered by XTERRA’s agency General Sports Alliances.