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Challenge Americas Launches Roth Loyalty Program

The new program aims to reward athletes loyal to the Challenge brand with entries to the company's iconic Challenge Roth event in Germany.

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The new program aims to reward athletes loyal to the Challenge brand with entries to the company’s iconic Challenge Roth event in Germany.

Every year the Challenge Roth triathlon welcomes 5,400 participants and more than 220,000 spectators, but despite its mass size the race still sells out in record time. Entries to this year’s race (set for July 12) filled 70 seconds after online registration opened.

To reward athletes who are loyal to the Challenge Family brand, the company today announced its Roth Rewards program. Spots to the 2016 Challenge Roth triathlon will be handed out based on individual and family participation, customer loyalty, charitable efforts, community service, social media engagement and compelling personal stories. Roth Rewards may be earned through individual race participation or through cumulative seasonal participation, in categories such as the Go the Distance Reward, the Athlete’s Journey Heart & Soul Reward, the Bucket List Reward, the Family Matters Reward, the We Salute You Reward, the Pay It Forward Reward, the “War Story” Reward, the Friends & Followers Reward and the Full Blown Lottery Reward.

Qualifying races for Roth Rewards include the following Challenge Family Americas events:
– Challenge Knoxville
– Challenge Quassy
– Challenge Williamsburg
– Challenge Pocono Mountains
– Challenge Maine
– Challenge Cedar Point
– Challenge Florida

Learn more at Challenge-familyusa.com/roth-rewards.

RELATED PHOTOS: 2014 Challenge Roth Triathlon