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Ironman Should Rethink its Aleve Partnership

Last week’s news that Aleve is the Ironman World Championship’s newest partner elicited strong backlash from athletes, coaches, and sports scientists alike. Here, Jason Koop, Head Coach of Ultrarunning at Carmichael Training Systems, shares his opinion on why this partnership was a big misstep--with implications that reach far beyond triathlon.

Jason Koop /