Good one, guys

It happens every year—we open our phones and laptops, scroll through our e-mails and social media feeds, and come to a dead stop. Wait, no way. That can’t be… Are they really? 

And then we look at the calendar. April 1. Of course.

We love a good chuckle, and this year’s April Fools pranks are some of the best we’ve seen yet. Check out how triathletes were duped today:

USA Triathlon
We know it’s a joke, but if someone actually wanted to do this, we wouldn’t be mad.


Road ID
You had us at “Brad Pitt in the 90’s level attractiveness.” How’d you know our weakness?

Picky Bars
“The whole thing fits perfectly along the entirety of a bike top tube, sometimes a top tube and your handlebars…it takes some practice, but you’re super aero when you eat it.” – Jesse Thomas



Richard Murray
This one gave us a bit of a shock…

…and then we read this response from Sarah True:

GUber Eats
Not gonna lie—we would totally download this app.

Introducing GUber Eats!

Introducing GUBer Eats, from the makers of the original Energy Gel. Now you can get your favorite sports nutrition delivered on demand by your favorite professional athletes!Learn more:’ve all been there… you’re out on a run or ride, you feel the dreaded bonk coming on, but you don’t have any Gels, Chews, or Stroops to keep you going… that’s where we come in! GUber Eats is the ONLY on-demand sports nutrition delivery app that keeps you fueled and hydrated wherever you are. Now you can run, ride, and adventure with confidence knowing that instant energy and hydration is only a tap away. Download the app today! Feel a bonk coming on?1. Download the GUber Eats app2. Choose your favorite energy or hydration product3. Select your flavor4. And tap the athlete you want to deliver it!In minutes, you’ll be fueled up and ready roll. Portable, Effective, Tasty, & NOW ON DEMAND!Thanks to GUber Eats, you don’t have to worry about bonking or getting dehydrated ever again. #GUFORIT#GUberEatsVideo by Myke Hermsmeyer

Posted by GU Energy Labs on Monday, April 1, 2019


SwimRun USA
This one sounds pretty fun…

Our race organization prides itself on receiving mentorship from some of the brightest minds in the industry. So, in an…

Posted by SwimRun USA on Monday, April 1, 2019

Are your fingers out of shape?

Reach new limits of fitness! Introducing the ProForm Pro Digits 5.0 finger treadmill.Tired of out-of-shape fingers?…

Posted by ProForm on Monday, April 1, 2019