Here’s what we’re putting in our carts this week (basically, all the things).

Black Friday, the unofficial annual holiday celebrating all things discount, is every thrifty triathlete’s dream. 2018 will be no exception, as there will be plenty of high-quality gear on the cheap.

Check back as we add more Black Friday finds to this page!

XTERRA Lava Shorts
Regular: $220
Black Friday: $59

Neoprene swim shorts are one of the most-hyped training aids to hit the pool deck in decades. At XTERRA’s Black Friday sale, Lava Shorts are at a steep (73%!) discount while supplies last.

TheraGun G2Pro Professional Massager
Regular: $599
Black Friday: $474

Jackhammer tight muscles into submission with this athlete favorite, now $125 off at Amazon with the automatic coupon provided at checkout.

Asics Running Shoes
Black Friday: Up to 65% discount

With shoes as low as $34.99 per pair, the Asics Black Friday sale is simply too good to pass up.

SOLOS Smart Glasses
Regular: $499
Black Friday: $349

SOLOS Wearables have partnered with Ironman to offer a discount code for triathletes looking for high-tech data right in their field of vision. For $150 off the smart glasses, use the code SOLOS+IRONMAN at checkout.

ProViz Reflect 360 CRS Cycling Jacket
Regular: $190
Black Friday: $142.50

Everything offered by this high-visibility line of running and cycling gear, made with reflective fabric, is at least 15 percent off, but this popular jacket is dropped by 25 percent.

Ibera Wall-Mounted Bike Rack
Regular: $39.99
Black Friday: $26.99

Unlike bulky, cumbersome bike racks, the Ibera is easy to install in tight spaces, like apartments and offices. It’s offered at a thirteen dollar Black Friday discount on Amazon.

ROKA Maverick Elite II Wetsuit
Regular: $550
Black Friday: $275

Though much of ROKA’s wares–including wetsuits, goggles, and sunglasses–are on sale for Black Friday, the best deal is the Maverick Elite II wetsuit, which is almost half off.

Dick’s Sporting Goods Cardio Equipment
Black Friday: 50% off

For those in the market for a treadmill, Dick’s Sporting Goods is the place to be. The retailer is offering 50 percent off treadmills, plus free shipping. 

ENVE 5.6 or 7.8 Aero Wheels
Black Friday Discount: $700

From Black Friday through Cyber Monday, ENVE is extending its Trade In/Trade Up program to include aluminum hoops, with a $700 credit towards the purchase of an ENVE wheelset including the new SES 5.6 or 7.8 aero wheelsets.

Adidas Running Shoes & Gear
Black Friday: Up to 50% discount

Whether you need a new pair of Ultraboosts, a wind jacket for winter training or tank tops for next summer’s long runs, you’ll find it at super-affordable prices.

Bonk Breaker Nutrition
Black Friday Discount: 35 percent

Hit up the Bonk Breaker website on Black Friday to stock up on bars and chews for winter training. The discount code BF35 at checkout will net a 35 percent discount on the entire cart.

Zoggs Predator Flex Polarized Swim Goggles
Regular: $50
Black Friday: $25

Need a new pair of goggles? Zoggs’ popular Predator Flex style is half off through Monday.

Wattie Ink Tri Kits
Black Friday: Up to 70% discount

Men’s and women’s two-piece kits, tri suits, and speedsuits (and yes, trucker hats) from the edgy tri apparel brand are on sale all week long.

Hoka One One Running Shoes
Black Friday Discount: 25 percent and up

From 11/22 through 11/26, Hoka One One will offer discounts on some of the brand’s most popular styles, including the Clifton 4 ($99) and Bondi 5 ($119). On Black Friday, they’ll throw in a discount on recovery sandals, too–snag a pair for only $24.99 with any purchase of $175 or more.

Performance Bike
Black Friday Discount: 30% off

Stock up on everything from spare tubes to a sweet new power meter at Performance Bike’s storewide Black Friday sale. The deal includes free shipping for online orders.

Felt Bicycles
Black Friday Discount: Up to 30%

Black Friday is a prime opportunity to snag a new bike from Felt Bicycles, who offer their 2018 models at discount. Grab a road bike for as low as $679, or upgrade your tri or off-road rigs.

ISM Saddles
Black Friday: 20% discount

If you’ve had your eye on a new ISM Saddle, now is the time to click the “buy” button. Using the code BLACKFRIDAY20 will yield a 20 percent discount on any saddle from their performance line.

ProCompression Marathon & Elite Marathon Compression Socks
Black Friday: 2 pairs for $39

Normally retailing for $50 per pair, ProCompression’s Black Friday deal on Marathon and Elite Marathon socks will let you snag two pairs for $39 using the coupon code BF39 at checkout.

Coeur Sports Tri & Run Clothing
Black Friday: 40% discount

All products on the Coeur website – including speedsuits, tri and bike kits, and casual wear – are 40 percent off using the coupon code COEURNACOPIA at checkout.

Picky Bars Big Freaking Sale
Black Friday: 30% discount

In addition to markdowns on the ever-popular Picky Bars, the brand has curated several gift boxes of product and merchandise, like the “I Love Carbs” pack, which includes Picky Bars, a t-shirt, water bottle, button, and sticker.

Zoot Ironman-Branded Trisuits
Black Friday: Up to 70% discount

In what they’re cleverly naming their “140.6 Hour Sale,” Ironman has cut prices on their branded Zoot apparel for triathlon and cycling. Another notable item in the Ironman sale is a collection of event-specific clothing for up to 40 percent off for those who didn’t snag enough swag at the race expo.

First Endurance EFS Drinks
Black Friday: 50% discount

First Endurance is slashing prices on several of their sport nutrition products by half. To stock up for the season ahead, first join their free VIP/Rewards member program. Once your e-mail is confirmed, you’ll be able to apply the 50 percent off discount by using the coupon code THANKS18.Canyon Bikes
Black Friday: 7 deals (one per day)

You’ll have to tune in to Canyon’s website to see their rolling deal structure, which announces a new deal of the day each day of “Cyber Week,” which so far has seen bikes discounted as much as $1,500.

Under Armour Sports Bras
Black Friday: 50% Discount

In addition to discounting sports bras by half in their outlet, Under Armour is offering $30 off orders of $100 or more using the code ARMOUR30.