Hybris’ Endurance Crew
CompuTrainers, treadmills, locker rooms, weight training and rented lanes at a nearby pool—sounds like a triathlete’s dream work environment, right? This was the e-commerce software company’s pitch to lure potential job candidates to their new Boulder office in 2013 as a part of their Endurance Crew. Marc Graveline, a triathlete and the company’s VP of R&D, came up with the idea after consulting with pro triathlete Jordan Rapp. Hybris hoped that by attracting triathletes, their new office would be stacked with highly motivated—and highly fit—employees.
If Hybris wanted athletes’ attention, they got it. In early 2013, Triathlete, BikeRadar.com and Slowtwitch.com, among many other endurance sports outlets, covered the plan. Internet message boards were ablaze with interested sporty candidates.
Almost immediately after Hybris’ Endurance Crew announcement in early 2013, the company was coincidentally acquired by SAP, a gigantic enterprise application software conglomerate.
“Hybris was a ‘smaller’ company and we had the idea,” says Graveline. “It was in full implementation (signed lease and all), and we were acquired by SAP, the German multinational.” Graveline says that due to awkward timing, the entire proposal had to be redone with new management and, after delays, they were finally given the go ahead.
“Then we had the Boulder floods of 2013,” he says. “More delays. With the floods and all, it dragged on too long for me, so I did not actually see the move in.” Graveline retired later that same year.
“It ended up being a very “health conscious” office, but not a tri-specific office,” says Graveline. “The philosophy appealed to many, and we ended up getting people, but we didn’t get the critical mass of triathletes. Several rock climbers, skiers, runner, cyclists, hardcore yoga people. All very fit, all doing things together. But for example, we were supposed to get lanes for masters swimming, and we never had enough people. This created challenges. How could we justify paying for lanes for swimming and not rock climbing gyms?”