$1,580 (electronic parts of triathlon configuration), $2,835 (complete groupset), Sram.com
The draw: Electronic shifting made even easier
SRAM’s eTap is arguably the most talked about new product in the bike world. It’s the first electronic shifting system that is wireless between the shift levers and the derailleurs. The group should make SRAM an almost instantly significant player in the burgeoning electronic shifter market currently dominated by Shimano Di2. While the first eTap groups will be for caliper brake-equipped road bikes, it is expected that TT and disc brake versions will soon follow. Setup is one of the biggest appeals—with no wires to deal with, it can reportedly be done in less than 10 minutes.