A Board of Advisors and Ambassador Team will be given the task of creating a sense of community for women in the sport of triathlon.

Ironman and Life Time Fitness announced today that they will select a Board of Advisors and Ambassador Team, which will be given the task of creating a sense of community for women in the sport of triathlon.

Through research, study and investigation, Ironman, Life Time and other industry leaders will aim to continue to increase female participation across the continuum of triathlon distances. The new initiative will unite and empower female athletes of all fitness levels, champion content to identify and break down barriers to entry and help more women to accomplish their fitness goals through triathlon. This initiative will include an appointed Board of Advisors and an Ambassador Team to lead a network and social community for women in the sport.

“As we continue to see female participation in endurance sports rise, it is essential for us to ensure we are creating an unmatched athlete experience and environment that is welcoming and encouraging to all athletes. We feel this important initiative is a major step in growing the sport,” said Andrew Messick, Chief Executive Officer for Ironman in the press release. “We are extremely proud and fortunate to have a rich history of female athletes and look forward to seeing future generations make their mark on triathlon.”

The Board of Advisors will include a select group of influencers from all walks of life who are passionate about triathlon and will be selected from the ranks of pro athletes, age groupers, coaches and other industry participants. They will work with Ironman and Life Time to research, brainstorm, create and put into action strategies, which will further develop female participation. Ironman and Life Time will also form an Ambassador Team that will mentor and help cultivate new athletes while providing support to first timers throughout their training and competition journey.

To learn more about the initiative, including how to apply for the Board of Advisors or the Ambassador Team, read the complete announcement at Ironman.com.