TOUGHMAN has appointed Triathlete magazine to produce the exclusive, official world-wide event guide for what is the No. 2 triathlon event series globally. Under the terms of the agreement, Triathlete in its June issue will publish a print and digital series guide to all 11 TOUGHMAN events world-wide, including the TOUGHMAN championships in Stoney Point, N.Y. in September, and will provide certain additional promotional and marketing services. TOUGHMAN will also grant to Triathlete the rights to utilize its event registration pathway to market its print and digital media products. The two parties will also work together on a variety of other marketing and promotional initiatives to help broaden and diversify the reach of their individual products, as well as the overall sport of triathlon.
The official TOUGHMAN series guide will include course maps and schedules, athlete bios, race stats, women and men’s pro series previews, and all the how-to’s for fans and participants to make the most of the series. The guide will be distributed run-of-book in the June issue of Triathlete, available online at Triathlete.com, will be distributed to all 22,000 TOUGHMAN participants in on-site registration bags, and available onsite to the estimated 25,000 TOUGHMAN race fans.
“This is a win-win for both parties,” said Richard Izzo, founder and President of the TOUGHMAN series. “With Triathlete’s long-term experience and expertise in the publishing and media arenas, we hope to notch up our official guides, and make them as useful and complete as possible for our participants. It should be a great partnership.”
Added Gordon Selkirk, publisher of Triathlete, “This is a natural fit for us. With our past expertise in producing official guides for events like Ironman and the Tour de France, we believe we can help grow the TOUGHMAN brand with participants, fans, and sponsors. The TOUGHMAN guide is a slam-dunk for marketers attempting to reach a huge audience of dedicated, committed multi-sport athletes and fans.”
About Triathlete magazine: Triathlete is by far the world’s largest triathlon media brand, with editions in multiple languages. It is owned by Pocket Outdoor Media. Pocket’s other brands are the United States’ leading collection of endurance sports media properties, including the print titles and websites for VeloNews – the leading cycling news brand and world’s oldest continually operating sports web-site; Women’s Running – the second largest running magazine; Competitor.Com – the leading running website; VeloPress – the world’s leading publisher of cycling, running, triathlon and swimming books; and VeloSwap, the world’s largest consumer cycling show.
About the TOUGHMAN Half Iron Triathlon Series: The TOUGHMAN Series currently consists of 11 races in the US and other parts of the world, with current events in Paulinia, Brazil; San Pedro, Argentina; Arica, Chile; Quillon, Chile; Mayaguez, Puerto Rico, and stateside events in Wisconsin, Minnesota, Utah, South Carolina and Tennessee. The Series Championship in Stony Point New York, (just 20 miles north of NYC) attracts 1400 volunteers and has a scenic bike course with over $30,000 worth of age group awards, and a $4950 cash purse (top 5) for qualifiers. For more information: TOUGHMANTri.com and TOUGHKidstri.com.
For more information, please call Felix Magowan of Pocket Outdoor Media at (303) 245-2167 or Gordon Selkirk at (949) 444-1086.