The Running Event connects retailers and running brands – and provides media the opportunity to get a sneak peek at the gear that will be hitting the shelves in the coming months.
Cotopaxi is a relatively new brand in the running space that has a unique take on the way things are made. They try to integrate all leftover scraps of fabric
into other products, resulting in a unique design aesthetic and several products where no two are exactly alike (like the daypack). Pictured here: The Teca Windbreaker (available in half-zip and full-zip). $80, Cotopaxi.com
Cotopaxi gives back 2% of their revenue to help alleviate poverty around the world.
NB FuelCore Sonic Viz Pack
Shoes, apparel, and gear with reflective properties were all over The Running Event. These NB FuelCore Sonic Viz Pack shoes (with BOA technology) are available now for $120 at Newbalance.com.
Alanic Activewear aims to offer stylish options at affordable pricing. Alanic.com
Hoka One One Torrent
Hoka One One showcased its new Torrent trail running shoe. The shoe aims to be more thimble and lightweight, while still maintaining the geometry that’s true to Hoka.
TRE's Bra Fitting Salon
Retailers come together at TRE’s Bra Fitting Salon to learn proper fitting techniques from experts (and check out the latest products!)
Campfire s’mores is the latest stroopwafel flavor from GU.
GU Roctane Energy Drink Mix
Lemon Berry + Summit Tea = GU Roctane Arnold Palmer
Salming Tri Kits
Swedish brand Salming is coming out with its first triathlon kits. The brand will feature a singlet, shorts and one-piece suit for both men and women. Keep an eye on Salming.com for pricing and availability.
KT Tape Blister Prevention and Treatment
KT Tape is looking to change the way we treat and prevent blisters with two new products. Feel a hotspot coming on? Use the Blister Prevention Tape ($10). Need to protect an existing blister? Use the Blister Treatment Tape. The product is impressive, and a good idea for athletes to keep on hand. Available in 2018. Kttape.com
Hydrapak Softflask Handheld
We loved the look and feel of this Softflask from Hydrapak. It is the perfect size for handheld hydration and shrinks as you drink, allowing for easy storage once its empty. The bite valve is high flow, and features a twist locking cap for extra security.
Hickies laces are the more stylish no-tie option. They are available in both adults and kids sizes and colors.
Winter-proof any pair of running shoes. The Nanospikes act like studded snow tires for your feet and conform to your shoes.
Endurance Tap is aiming to be an all natural alternative to gel. It’s made up of three simple ingredients: Canadian maple syrup, sea salt, and ginger. The company claims their product is much easier on the stomach and is great for people who struggle to keep traditional gels down. Endurancetap.com
The Running Event
The Running Event has a fun vibe to it, with cocktail hours taking place at various booths in the afternoon.
Recovery sandal maker Oofos knew they wanted to expand beyond the flip-flops and slides, but it took three years to find the mix. The low sells for $120, while the high sells for $130. The blue color pictured here will be available in 2018. Oofos.com
The Oofos absorb 37% more shock with every step than traditional footwear foam.. Oofos.com
Gatorade Endurance Gels
The new Gatorade Endurance gels provide the ideal mix of carbs, calories, and sodium. Available now in three flavors: Applepear, blackberry, and vanilla
Vibram was one of a few companies that had block ice on site to showcase the abilities of their products.
Nathan partnered with Ocean Conservancy to promote ocean health by giving back 2% of the profits from its new HammerHead bottles. Coming to run specialty and select sporting goods stores in Spring 2018.
The water bottle will be available in different sizes and colors. The stainless steel, vacuum insulated bottle features an insulated cap and can keep drinks hot for 15 hours or cold for 35 hours.
Nathan is one of several companies that have placed a heavy emphasis on building better gear for ultra runners. This vest was specifically made for female runners, and features hydration options for both the front and the back. The vest was inspired by ultra runner Stephanie Howe. The VaporHowe 4L Race Vest retails for $150. Nathansports.com
Skechers GoRun 6
The Skechers GoRun 6 holds onto its lightweight, cushioned properties but adopts the very unique knitted collar. The design is supposed to provide a more neutral and supportive fit. Available Fall 2018. Goskechers.com
Altra Running co-founder Golden Harper walked us through the entire 2018 footwear line. The brand is impressive, sparing no detail in trying to provide the best possible shoe for a runner’s foot. One unique aspect of Altra is that for every product that is made, the women’s shoe is made specifically for females – not simply shrunk down to a female size. This “Fit4Her” philosophy costs the brand a lot of money, but Harper says its worth it to give women proper-fitting shoes.
The Altra Duo
The Altra Running Duo is a unique hybrid training/racing shoe. The max-cushioned shoe is still lightweight, coming in at 7.9 ounces for a men’s size 9. Harper believes triathletes will love this zero-drop shoe. Available January 2018 for $130. Altrarunning.com
iFit Sleep HR
Put the iFit sensor in between your boxspring and your mattress. The sensor can track your sleep habits, breathing patterns, heart rate, and more. The app provides feedback and allows you to input data so that you can see what may be contributing to your best (or worst) nights of sleep. Available now for $119 at Ifit.com.
The Nuun booth was one of the most colorful at the event. They showcased their expansive line of products, including the Nuun Performance options. The brand also gave us a sneak peek at an exciting new product coming out in January. Details coming soon!
The Running Event connects retailers and running brands in Austin, Texas—and provides media the opportunity to get a sneak peek at the gear that will be hitting the shelves in the coming months. Here we’re sharing some of our favorite finds. Here’s to 2018!