$400 with visor ($350 without), E-rudy.com
The draw: Everyday use with a visor option
Developed with help from aero guru John Cobb, Rudy Project’s first aero road helmet has a distinct shape. Not exactly round, the ridge along the center is designed to convert sideways energy, like a crosswind, into forward energy. The optional visor (available in clear, smoke and orange) makes it even more versatile for training or racing. You can customize it further by keeping it open, or using two different front vent plugs—mesh for better cooling or solid for the most aerodynamic set-up. With six different height settings via a center tab and an improved retention system, dialing in the fit is easy.