Given that the Ironman World Championship is the Superbowl of triathlon, many companies make special edition gear or launch their latest products in Hawaii the week of the race. Here’s a look at a few pieces of gear coming out just for 2015.
SOAS Racing Women’s triathlon brand SOAS has a limited edition race kit and accessories that includes tri shorts ($95), a racer-back tri tank ($90), sports bra ($45), bikini ($35 top, $40 bottom), cycling jersey ($125) and “Kona Arm Coolers” ($35). The brand, which has a pop-up boutique during race week, will also debut oversized tank tops ($45), “boardies” shorts ($40) and a trucker hat and visor in the same design. A limited release pre-sale is available online at Soasracing.com with pickup required in Kona. CompressSport USA CompressSport USA is known for its calf sleeves and compression wear, and this year the company has taken a Hawaiian theme for their Kona-specific compression shorts ($135), aero top ($110), calf sleeves ($65), socks ($65), swimming caps ($20), underwear slips ($35) and other accessories. Compressportusa.com Coeur Sports Coeur Sports released its turtle-laden Big Island tri kit for women online last week and costs $90 each for a top and bottom. Coeursports.com
De Soto De Soto paired up with Kona-based Hawaiian Pedal Works to release an eight-piece collection of limited edition triathlon and cycling apparel. You can order items and pick them up in person at Hawaiian Pedals if you’re going to Kona, otherwise information about shipping is on their website. The collection, featuring a tropical sunset design, includes men’s and women’s cycling jerseys ($96) shorts/bibs ($138) and tri kit ($94 top, $84 shorts).
Desotosport.com BlueSeventy BlueSeventy typically comes to the island armed with Kona-specific T-shirts to purchase along with their goggles and swimskins; this year they’re offering a tank and T-shirt in men’s and women’s styles. If you’re there for race week, they’ll be setting up at the Mokuaikaua Church (across from the Banyan Tree) and you can snag one for $15. Sorry, mainland—they’re only available in person. Zoot Sports As a company that was born on the Big Island, you can count on Zoot Sports to get into the Hawaiian theme every year. For 2015, they’re selling six T-shirts ($22 each), a women’s bikini ($75) and men’s brief ($50) at the expo booth only, in addition to a to-be-revealed tri and cycling kit. Betty Designs Kona Capsule Collection Launching in conjunction with the opening of the Kona expo comes the 13-piece Betty Designs Kona Capsule Collection. The “Betty Boutique” pop-up store in the Ironman Village will sell its neon-meets-tropical-patchwork pieces on site and online starting Tuesday, October 6 at 12 p.m. PST. This is the company’s third consecutive year showcasing apparel on the Big Island, and owner Kristin Mayer is coming armed with new items, including a full-length tight, bra top and mix-and-match swimsuits. Cycling jersey and shorts (both $119.99), tri top and shorts (both $89.99), bikinis ($99.99), bra top ($54.99), one-piece swimsuit ($89.99), trucker hat ($29.99), racerback tank top ($34.99), tights ($74.99).
TYR TYR’s Kona 2015 collection includes a lot of the company’s go-to products (transition bag, mesh swim bag, cap and suits) as well as a wicking running top, visor and tank top, all with the Hawaiian-flower themed Kona logo. All items are only available in Kona. Pictured is the Kona Diamondfit Swimsuit ($74.99). TYR TYR’s Kona 2015 collection includes a lot of the company’s go-to products (transition bag, mesh swim bag, cap and suits) as well as a wicking running top, visor and tank top, all with the Hawaiian-flower themed Kona logo. All items are only available in Kona. Pictured is the Kona Alliance Backpack ($59.99).
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