By Zack Vestal, VeloNews tech editor
Everyone, including riders, spectators, the media, and the industry, knows that all eyes are on the Tour de France come July. If ever there’s a time to do something special, be it a new product or a new paint job, now is the time.
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“For the most part, the bikes, hardware, and wheels in use at the Tour are seen in public prior to the event — it would be challenging at best and foolish at worst to present an untested new bike to a rider at the season’s most critical event.“